Donation Levels are “Call to Action” buttons that suggest a donation amount to your donors as soon as they land on your Giving Day profile. They immensely influence the amount donors give.
Donation Levels can also increase your average donation. Donors like to feel safe and secure. They want to know that the amount they are giving is in line with other supporters - they don't want to give too little or too much. Because of this, donors will usually pick a donation level in the middle of your levels - and you can use this to move the needle on how much donors give.
Let's go over how to add them together.
Step 1: Navigate to your Giving Day Dashboard.
From the “Home” tab of your Admin Dashboard on www.givegab.com, click on the name of your Giving Day from the Giving Day banner highlighted below.
Step 2: "Add Donation Levels" tab
Click on the "Add Donation Levels" tab of your Giving Day Dashboard. Then click on the "Add Donation Level" button:
Once you click that, a new level will be created for you to customize!
Step 4: Customize your Donation Level
Customize your donation by adding:
- (1) a "Dollar Amount"; this can be any figure. If your organization provides a service for $32.18, then feel free to add that number as a donation level with the corresponding description of the services it provides.
- (2) a description; if you can be specific with what this dollar amount can cover at your organization, that will make the donor's gift that much more tangible to them as they'll be able to understand what their gift is going towards.
- (3) an image; this should be on brand with your organization and what it does. Special points for adding an image that ties beautifully with the description of this specific donation level! 🌟
When you've finished customizing that level, please be sure to click "Save".
You are welcome to create 3 or 4 donation levels for your profile. To add more levels, just click on "Add Donation Level" again to customize your new donation level.
Editing An Existing Donation Level
If you need to edit an existing donation level, just click "Edit" next to the donation level that needs updating, as shown here:
If you have any additional questions, please let us know by writing in through the blue chat bubble or by emailing CustomerSuccess@GiveGab.com. Thanks! 😃