Matches & Challenges are a brilliant way to incentive donors to make a greater impact by supporting your organization. By highlighting a dollar-for-dollar match or unlocking a challenge incentive during your Giving Day, you can elevate your success to new heights & create added excitement for your supporters in the process!
Matches
A 'Sponsor Match', or simply a 'Match', is a pool of funds donated from an individual or organization that is intended to be used to double the amount raised.
For example, ABC Corp. donated a $5,000 1 - to - 1 match to XYZ Nonprofit. XYZ Nonprofit will receive $1 from ABC Corp. for each $1 that is donated by supporters. XYZ Nonprofit can now promote this match from ABC Corp. as a chance for donors to double their impact: a $25 gift becomes a $50 gift, a $50 gift becomes $100, & so on.
On GiveGab, we refer to these gifts as auto-matched or unconditional gifts. Your nonprofit will receive $1 for each $1 donated, regardless if you raise the entire match or not.
Want to add a Match opportunity to your Giving Day campaign? Follow this step-by-step article!
Challenges
A 'Challenge' is a gift that can be unlocked by meeting a goal. This goal can be set based on the total dollars given, total donors engaged, or total donations received.
1) Dollar Challenge
A Dollar Challenge is fulfilled & an offline donation is created when a certain amount is raised. Gamifying a Giving Day by leveraging challenge dollars can provide a strong incentive for your constituents to give to areas that they are passionate about.
2) Donor Challenge
A Donor Challenge is fulfilled & an offline donation is created when a certain number of unique donors have made a donation.
3) Donation Challenge
A Donation Challenge is fulfilled & an offline donation is created when a certain number of qualifying donations have been made.
Want to add a challenge opportunity to your Giving Day campaign? Follow this step-by-step article!
Matches & Challenges Make A Difference!
Having a match or challenge incentives donors to give more to "unlock" extra funds for your nonprofit. On average, having a matching opportunity increases a donor's likelihood to give by 22% and increases gift amounts by 19%.
These are also great opportunities for local partners or major donors. It allows them to give at a higher level and gain recognition for their contributions. Learn more about soliciting these gifts on our blog!
Note: GiveGab does not collect the matching funds from your sponsor on your behalf. Your nonprofit is responsible for gaining & receiving the funds from the match sponsor.
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