Auto-matching allows donations received by your organization to be automatically matched by the match or matches you have set up within your campaign or Giving Day, without any manual intervention!
An auto-matched gift is a sponsor-matched gift that your nonprofit receives automatically as an offline donation that is designed to match, or double, a gift received from a donor.
Auto-matched gifts come from a pool of funds that was donated by a person or company and intended to be used to double the amount raised by your organization. Typically, the pool of funds used to make auto-matched gifts are received as offline donations directly to the organization in the form of a check.
A matching gift is only auto-matched (or matched automatically) if you have auto-matching enabled.
You can learn more about how to add a match commitment here.
You can enable auto-matching after adding a match commitment to your Giving Day profile by clicking on the checkbox that says "enable auto-matching" under the sponsor matching editor.
After auto-matching is enabled, for each donation you receive, matching funds from your sponsor organization will automatically be added to your campaign or Giving Day total as offline donations.
For example, ABC Corp. donated a $5,000 1:1 match to XYZ Nonprofit. XYZ Nonprofit will receive $1 from ABC Corp. for each $1 that is donated by supporters. XYZ Nonprofit can now promote this match from ABC Corp. as a chance for donors to double their impact: a $25 gift becomes a $50 gift, a $50 gift becomes $100, and so on.
Auto-matching is also compatible with 2:1 and 3:1 match ratios! Learn more about match ratios here.
Note: Your nonprofit is responsible for gaining and receiving the funds for the match sponsor. We do not collect the matching funds from your sponsor on your behalf. The platform simply reports the amount raised.