Peer-to-Peer (P2P) Fundraising empowers your supporters to fundraise on behalf of your organization, helping you expand your reach and donor base. By creating their own personal fundraising pages, these advocates champion your cause through “mini-campaigns” that inspire their networks to give.
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Each P2P fundraiser gets a dedicated page linked to your campaign, where they can set fundraising goals, share their personal stories, and manage their efforts seamlessly on Bonterra.

Anyone! Your most passionate supporters make the best fundraisers by sharing their personal connection to your cause. Consider inviting:

Building a diverse group of fundraisers ensures your campaign reaches new networks and strengthens community engagement.
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P2P Fundraising significantly expands your reach - on average, each fundraiser brings in up to four new donors per campaign! This can also increase donation volume and deepen engagement with your community beyond traditional giving appeals.
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Your campaign includes a built-in Fundraiser Leaderboard to spark excitement and friendly competition.
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Encourage participation with contests and incentives, such as:

When you send an invitation, a personal fundraising page (with login credentials) is automatically created. To ensure a smooth experience, reach out beforehand so potential fundraisers understand the opportunity and can opt in (or out)!

You can explore the full suite of tools your fundraisers will have access to in their Fundraising Champion Dashboard here!

Best Practices for Peer-to-Peer Fundraising

How do I recruit a peer-to-peer fundraiser for my campaign?

How Do I Change My Supporter's Fundraising Display Name?

How do I set default stories and goals for my P2P Fundraisers?

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