Note: This article is written for Giving Day hosts. If you are a participant or supporter of a Giving Day, this article may not pertain to your efforts.
What are Business Fundraisers?
The Business Fundraisers feature allows Giving Day hosts to engage businesses in their community by allowing them to create a Business Profile on their Giving Day site, where they can share information about their corporate philanthropy and encourage employees to donate to an organization participating in a giving day.
For businesses, this is a way to promote their Corporate Social Responsibility (CSR) programs as well as their commitment to the community through charitable giving. This is a promotional activity as well as a benefit to their employees, particularly if there are Employer matching incentives in place.
For Giving Day hosts, this is a way to drive awareness to the day through corporate participation. It can be leveraged for sponsorships, prizes, incentives, as well as a way to drive more donors to the day. At the core of these features, Giving Day hosts can drive healthy competition among corporations in a regional area.
Why would businesses want to contribute?
Contributing to their communities allows businesses to give back to those who support their operations. While community foundations and non-profit organizations play crucial roles in community development, they often require additional support. By donating time or money, individuals and businesses alike feel a deeper connection to their communities and derive satisfaction from contributing to their improvement. Additionally, businesses can enjoy tangible benefits from contributing to giving days.
Ready to dive into Business Fundraisers?
Check out the suggested articles below to get an overview of Business Fundraisers, or continue to explore the Engaging Business Fundraisers collection to learn how to implement Business Fundraisers for your Giving Day!