We'll be looking at two real GiveGab campaigns that follow most of our best practices, with the "Excellent" Category being the actual language they used!
Example 1: You're fundraising to offset the costs of new rescue animals you just brought in.
Example 2: You're fundraising for your general fund or annual appeal.
Your Campaign Title should be something that reflects your organization, the reason you're fundraising, and also sounds exciting or interesting to the donor.
Ok: "Help Offset the Costs of Our New Goats"
Good: "Support Our New Gang of Goats"
Excellent: "Meet the Green Mountain Mix Mob!"
Ok: "Support Our Annual Fund"
Good: "Support Conservation? Support Our Annual Fund"
Excellent: "Conserving the Present, Ensuring the Future"
Your Tagline should be a quick one sentence overview of your campaign. If someone stumbled on your campaign page, it should give them a quick and snappy reason as to why they should support your organization and more specifically, your campaign.
Ok: "Donate to our campaign for our new goats we just brought in."
Good: "Join us in supporting our new goat gang."
Excellent: "Join VINE Sanctuary in welcoming a ragtag gang of goats and sheep recently rescued from starvation."
Ok: "Donate to our annual fund to help conserve our environment."
Good: "Join us in conserving our environment through science, education, and action."
Excellent: "Connecting people and place through science, education and action."
Your Fundraising Goal should be S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, Time Bound). Your Campaign Editor requires you to have a Specific dollar amount and reports on your progress to show how you Measure up against your goal, so all you need to worry about is creating an Achievable, Relevant, and Time Bound goal.
When creating a goal, think about your overall campaign. Why are you raising money? How can your goal tie into your story? What non-monetary goals are you trying to achieve?
Launch Date and End Date
A campaign typically spans between 30 Days and 60 Days. Your Launch Date is the date your campaign begins, and your End Date is the date your campaign ends. The length of your campaign should also be in line with your S.M.A.R.T. goal and Campaign Story (which we'll get to soon!).
First, think about what is Achievable in the time frame you have. Can you raise $50,000 in 30 Days? What about 60 Days? Have you raised that much in that timeframe previously?
You can also line up your campaign Launch Date and End Date to your campaign story. For example, "25 Days to Support 25 Summer Camp Kids".