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Use General Information to grab your Supporters' interest!

Check out this article for tips on how to craft your campaign & ensure its success from beginning to end!

Suli Calianno avatar
Written by Suli Calianno
Updated over a week ago

In this article, we will be taking a look at two real campaigns that followed most of our best practices, with the "Excellent" category including the actual language they used!

Example 1: You're fundraising to offset the costs of new rescue animals you just brought in.

Example 2: You're fundraising for your general fund or annual appeal.

Your Campaign Title

Your Campaign Title should be something that reflects your organization, the reason you are fundraising, & something that piques the donor's interest. 

Example 1

  • OK: "Help Offset the Costs of Our New Goats"

  • Good: "Support Our New Gang of Goats"

  • Excellent: "Meet the Green Mountain Mix Mob!"

Example 2

  • OK: "Support Our Annual Fund"

  • Good: "Support Conservation? Support Our Annual Fund"

  • Excellent: "Conserving the Present, Ensuring the Future"

Your Fundraising Goal

Your Fundraising Goal should be S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, Time-Bound). Your campaign editor requires you to have a specific dollar amount & reports on your progress to show how you measure up against your goal. So, all you need to worry about is setting an achievable, relevant, & time-bound goal. 

When creating your goal, think about your overall campaign. Why are you raising money? How can your goal tie into your story? What non-monetary goals are you trying to achieve?

The Launch Date & End Date

A campaign typically spans between 30 Days & 60 Days. Your "Launch Date" is the date your campaign begins, and your "End Date" is the date your campaign ends. The length of your campaign should also be in line with your S.M.A.R.T. Goal & Campaign Story (which we will go over soon!). 

First, think about what is achievable in the time frame you have. Can you raise $50,000 in 30 Days? In 60 Days? Have you raised that much in that timeframe previously? 

You can also line up your campaign's "Launch Date" & "End Date" to your campaign story. For example: "25 Days to Support 25 Summer Camp Kids"

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