Note: This article is written for Giving Day hosts. If you are a participant or supporter of a Giving Day, this article may not pertain to your efforts.
How to get access to Google Analytics for your event
If you have not already received an email that you have been granted access to Google Analytics, please reach out to your Project Manager. Once you are granted access, please click on the link in the email you receive to access analytics.
Google Analytics: Stats to Look For!
Below are some interesting statistics that you can find on Google Analytics. This is not an exhaustive list and there is a lot of other interesting data available for you to look for on the application.
Mobile vs. Desktop Usage: Reports > User > Tech > Overview
E-Commerce conversion rates: Reports > Life Cycle > Engagement > Conversions
Revenue and Traffic by Source: Reports > Life Cycle > Acquisition > Traffic Acquisition
Demographics: Age / Gender / Location: Reports > User > User Attributes > Overview
Understanding Google Analytics
Users: Individual users and visitors on a site
Sessions: Visit to Giving Day site by a user
Bounce Rate: Clicking through to different pages
Pages/session: How many pages a user navigated to in a single session
Average Session Duration: Average time spent on the site
E-Commerce conversion rate: % of sessions resulting in transactions
Transactions: Number of transactions processed
Revenue: Estimated revenue from source
*Note: Metrics above are defined by Google’s standards. For instance, a user on GA is not a unique user on GG.
See the Google Analytics Help Center for more details.