Identify Potential Peer-to-Peer Fundraising Champions
Before you start inviting your donors and supporters to become fundraising champions, you will want to review your past and current supporters to identify those with a strong potential to become excellent fundraisers on your organization's behalf.
Typically, organizations that have the best success with Peer-to-Peer fundraising actively recruit their board members. Board members make great Fundraising Champions because they already have an active and engaged role in your organization.
You might also consider explaining the role and importance of Peer-to-Peer Fundraising Champions on the information you circulate to your donors in the mail and via email. Simply making information on Peer-to-Peer fundraising available to your everyday donors might peek their interest in helping you to raise money!
Social Media such as Facebook, Twitter, Instagram, and Snapchat are also invaluable tools in getting the word out about your Peer-to-Peer Fundraising campaigns!
When to Start Recruiting Peer-to-Peer Fundraising Champions
When you start recruiting and contacting Fundraising Champions depends entirely on your organization and the type of campaign your are running. If you are participating in a Giving Day, you might want to start recruiting Fundraising Champions several months in advance. However, if this is a smaller campaign or Fundraising Event such as a 5K or walk-a-thon, you might have a shorter timeframe in which you want to organize recruiting.
For more information on when and how to recruit Peer-to-Peer Fundraising Champions, check out these helpful articles on our Blog!
Make Clear and Approachable Expectations for your Peer-to-Peer Fundraising Champions
Like your Fundraising Goal, the expectations you lay out for your Fundraising Champions should be SMART (Specific, Measurable, Achievable, Relevant, Time Bound). You will be prompted to enter a Fundraising Goal for each of your Fundraising Champions on your Campaign, Event, or Giving Day profile editor. Make sure you keep a SMART goal in mind so you motivate your Fundraising Champions without intimidating them. If your individual fundraisers want to set a higher goal for themselves they can do so later though their individualized Fundraising Toolkit.
You should also let your Fundraising Champions know if you have specific expectations for them to attend events in your community and should invite them to network with each other if you want them to work together to help your organization. The next article in this section has some wonderful suggestions for Motivating Fundraising Champions through Kick-Off and Closing Parties!
Communicate with Your Donors about Peer-to-Peer Fundraising Before Inviting Them
Before you start inviting your supporters to fundraise on your organization's behalf, make sure your fundraisers know you are sending them an invite. This will ensure that they are looking out for your invitation in their inboxes. You can let your supporters know that they will receive an invitation to become a Peer-to-Peer Fundraising Champion through a personal email message, in the mail, or through some other communication channel so that they are expecting and ready to accept the invitation!
Invite your fundraisers
Once you have notified your donors that you will be sending out Fundraising Champion invitations, you can send out your invitations through your Admin Dashboard.
As soon as you invite your fundraisers, a fundraising page will be created for them, as well as login information. For this reason, it is important that your fundraisers agree to become fundraisers before you officially invite them.
Even though you will have already communicated with your donors about inviting them before hand, you will want to compose an inviting and engaging invitation email that lets them know how much you appreciate their support and how essential the role they play in your fundraising efforts is to your organization.
Once you have invited all of your Fundraising Champions, you will want to try out some fun events and activities to motivate them. Learn about the best practices for Motivating your Peer-to-Peer Fundraising Champions in the next section!